SERRV International changes its name to 'A Greater Gift.'

Beginning Aug. 10, SERRV International has changed its program name to "A Greater Gift," according to a release from the organization's marketing team.

The new name comes with a new logo and a new tagline, "Hope and justice with every purchase." The logo is loosely based on a West African symbol that radiates energy and represents the seven seas and seven continents, and can be viewed at www.agreatergift.org.

"You can see our new look in our 2004-2005 Catalog, which will be arriving in your mailboxes soon!" said the release. "Our stores, handcraft marketing program, and website will all carry the new name. We feel the new identity will reach a broader audience, which will help us increase our impact on world poverty."

While the stores, handcrafts, and website will change names, SERRV International will remain the legal name of the organization. SERRV was formerly a Church of the Brethren denominational program. For more information contact A Greater Gift at 888-243-4423 or e-mail marketing@serrv.org.

Source: Newsline 8/20/2004
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